Facebook & Instagram posts for various clients.
Weekly content planning, story development, meme development, post copy and Facebook carousel copy writing and editing.
Radiant Health Magazine’s main goals include targeting a segment of Nigerian women in Nigeria, the UK and the US, while growing the community across its social media profiles and increasing engagement among the community.
Growing Radiant Health Magazine’s Community
Radiant Health Magazine’s social media program focused on growing communities across its social media profiles and increasing both brand awareness and engagement. The magazine maintains a presence on Facebook, Twitter, Pinterest, YouTube and Instagram. Core social media marketing centered around the following aims:
- Sharing useful and engagement content from Radiant Health, and curated from other sources
- Focusing on health + wellness issues unique to Nigeria and to women in the Nigerian/West African diaspora
Results: Bigger Audience, Better Engagement
Radiant Health has seen great results in community growth and brand awareness. With its PR team, Radiant Health has connected with huge social media influencers in this niche through Twitter chats and brand partnerships. Radiant Health has seen the following growth:
- Increased Facebook likes by 65% for more than 46K fans
- Quadrupled Instagram followers to more than 1100 followers, with a 12% increase in engagement (likes, comments, reposts)
- Grew email list for Radiant Health’s Fall 30-Day Health Challenge by 30%
As a social media assistant for Healthline Networks, Inc., the primary strategy has been doubly-focused:
- Build relationships with nonprofits, bloggers, publications and other influencers with a special focus on health and wellness
- Create and maintain an engaged community. Healthline also created a content rich destination URL to serve as the hub for news and medically-reviewed information
Healthline’s social media program is focused primarily on creating a community of engaged followers who would engage with, share, and evangelize any content shared on any its verticals. In addition to its general pages on Facebook, Healthline maintains several Facebook verticals centered around conditions like Depression, Multiple Sclerosis and Diabetes. Core social media marketing is centered on the following objectives:
- Reading and Replying to Facebook messages and posting them to Facebook condition pages to create a forum environment
- Sharing useful and engaging content specific to these conditions; both from curated sources and from branded Healthline content
- Ideate and manage creative, Facebook-specific social media campaigns (Healthline’s in-house marketing team creates these campaigns)
Results: Bigger audience, better engagement
Healthline experienced astronomical growth across its main page, as well its condition pages. Specifically, Healthline has seen:
- Approximately 69% increase in number of Facebook likes for a total of 193,530 Likes
- 10% increase in engagement
- More than 61 m users created nearly 126 m stories thru engaging with our page, thru: liking one of Healthline’s pages, posting to one of Healthline’s pages, mentioning one of Healthline’s pages, and commenting/liking/sharing Healthline’s page posts
