Radiant Health Magazine
Growing Community and Increasing Engagement for a More Radiant Brand
Radiant Health Magazine’s main goals include targeting a segment of Nigerian women in Nigeria, the UK and the US, while growing the community across its social media profiles and increasing engagement among the community.
Growing Radiant Health Magazine’s Community
Radiant Health Magazine’s social media program focused on growing communities across its social media profiles and increasing both brand awareness and engagement. The magazine maintains a presence on Facebook, Twitter, Pinterest, YouTube and Instagram. Core social media marketing centered around the following aims:
- Sharing useful and engagement content from Radiant Health, and curated from other sources
- Focusing on health + wellness issues unique to Nigeria and to women in the Nigerian/West African diaspora
Results: Bigger Audience, Better Engagement
Radiant Health has seen great results in community growth and brand awareness. With its PR team, Radiant Health has connected with huge social media influencers in this niche through Twitter chats and brand partnerships. Radiant Health has seen the following growth:
- Increased Facebook likes by 65% for more than 46K fans
- Quadrupled Instagram followers to more than 1100 followers, with a 12% increase in engagement (likes, comments, reposts)
- Grew email list for Radiant Health’s Fall 30-Day Health Challenge by 30%
Lindsey Gregory 